Our story

At Active in Style, we believe in the possibility of living your best active life the fit, fashionable way. We understand the importance of wanting to feel confident, comfortable and 100% unstoppable in however you move and whatever you wear. Featuring a curated collection of the very best activewear from around the globe, Active in Style is dedicated to inspiring a movement of fit and fearless women to live a life of wholeness, and do it all in style.

Founded in 2014, we have since launched some of the world's most sought after and recognised activewear brands into the UK, bringing a serious edge of style, function and performance to the athleisure movement. From boutique labels to global players, our curated collection features styles that will allow you to move from morning workout to midday catch-up with ease. Featuring brands like Lorna Jane, VARLEY, Vie Active, Adidas, Under Armour, and more, we are proud to bring you pieces that we know will fit effortlessly into your everyday active life.

We welcome you to discover the power of great fitting activewear, and learn just how unstoppable you can be when your leggings can take you from studio to street, and everything in between (just add a leather jacket, oversized cashmere knit, a pair of edgy sneakers and you’re good to go). 

This is what being #ActiveinStyle is all about.


“Today’s modern woman is busier than ever before, but thankfully she’s learning the art of balance. If I can do my part in inspiring her to feel great in however she moves by whatever she’s wearing, then I am happy. I know what it’s like to juggle family life and running a business, but I also know just how important it is to find time for myself, my workout, and the things that make my heart beat a little faster. This is our moment to shine, and to find contentment in the beautiful lives we are living, so have that extra piece of cake, enjoy a rest day (or two), and buy that pair of amazing leggings.”

- Caroline Lucey, founder of Active in Style